Music theatre history Essay

Miss Saigon is the tenth-longest running Broadway Musical in music theater history, as per Hernandez (2009). Such was its prosperity that it has visited everywhere throughout the world since its initial day in April 1991 (Broadway Musical Home n. d. ). The plot of the play is sufficiently straightforward, a Marine went gaga for a youthful Vietnamese call young lady while in Vietnam, serving in the Vietnam war (Music Theater International n. d. ). He fathers her youngster yet doesn't find it until a couple of years after the fact when he has another family from returning to America (Music Theater International n. d. ). In the play, he had to pick between his legitimate spouse and the lady he cherishes (Music Theater International n. d. ). The writer of the tunes in the melodic is Claude-Michel Schonberg, the lyricists are Alain Boubil and Richard Maltby Jr. furthermore, the librettists are Claude-Michel Schonberg and Alain Boubil (Broadway Musical Home n. d. ). My experience Over 10 years back, I was lucky enough to watch a creation of Miss Saigon on Broadway with the first throws. These throws were: Hinton Battle, Barry K. Bernal, Liz Callaway, Kam Cheng, Willy Falk, Jonathan Pryce, Lea Salonga. I comprehend that Salonga and Pryce are Olivier and Tony grant victors for their exhibitions as Kim (the Vietnamese young lady) and the Engineer (the pimp) for this melodic. In those days, I was so overpowered by the creation. I thought the cast was fabulous; Salonga was so acceptable, so persuading as Kim. She had such an amazing voice, steady and resolute, so charming to tune in to. I was maybe 10 or 11 when I saw that unique creation on Broadway, and it was a stunning encounter. At that point, I couldn't completely grasp the reality of the issues being handled in the content. I just realized I loved tuning in to the melodies and I purchased a memorable CD the play. At the point when I was traveling in Houston, Texas last February, I was blessed enough to have the chance to see Miss Saigon once more. I don't exactly recollect the Broadway on-screen characters who have played it, and to be completely forthright, I have didn't give close consideration, I basically needed to see the proliferation of that Broadway play I recall from some time in the past. A snappy inquiry on Google discloses to me that this propagation played at The Hobby Center for the Performing Arts was coordinated by Bruce Lumpkin. Kim, is played by Melinda Chua, Chris (the Marine) is played by Eric Kunze and Joseph Anthony plays the Engineer (BWW News Desk 2010). Having tuned in to the first cast’s CD of the play, the new cast missed the mark concerning the vocal ability I have come to cherish. In that capacity, I was disappointed by the throwing and their singing in spite of their separate achievements in their art. Salonga was simply too solid an entertainer for me and her voice was great, as I would see it. The melodies â€Å"Sun and Moon† and â€Å"Last Night of the World† didn't have the specific appeal they used to have with that reproduction’s execution. What I am grateful for this assessing is that I completely see now what Miss Saigon is about. I recollect the story from memory and I realized it had a shocking closure. Notwithstanding, this second viewing of the film helped make me fully aware of the grave issues associated with the play. To start with, it discussed the abhorrences that war can do, particularly to the honest. Kim was stranded on account of the war and being a vagrant constrained her to work in a dance club where a wide range of repulsiveness can be envisioned. An underdeveloped nation like Vietnam, would not botch the opportunity to serve the adversary for some great cash. One specific scene that was charming for me was during the initial demonstrations when the young ladies at the club were contending to be Miss Saigon, the champ will be unloaded to a Marine and the victor of such challenge asked the Marine she was sold to return her to America, where she can carry on with a superior life. The Marine there can't. It shows how America is such the fantasy land for the underdeveloped nation individuals. America that was their foe in the war, who was slaughtering their men in its ceaseless quest for dominion. Kim, in that club met Chris, another Marine. Kim and Chris went through the night together, Chris was moved by the guiltlessness of Kim and he attempted to give her cash so she can escape from the club. Kim didn't acknowledge the cash, in any event, for her charge for going through a night with Chris. She was a virgin and she didn't acknowledge the cash in light of the fact that, basically she preferred the experience and maybe on the grounds that she was creating affections for Chris. Essentially, Kim and Chris began to look all starry eyed at yet Chris needed to leave yet before leaving he guaranteed Kim that he will return and wed her. This obviously, didn't occur on account of a progression of occasions that ruined their adoration. Chris wedded another lady and before the play finished, he had to pick among Kim and his better half, he picked his significant other. Kim ended it all and such was the consummation of this awesome melodic play. Such romantic tale was piercing, inspiring sentiments of despairing. References: BWW News Desk. (2010). TUTS Announces Their MISS SAIGON Cast, Show Opens 2/9. BroadwayWorld. com †Dallas. Recovered 21 July 2010 from http://dallas.broadwayworld. com/article/TUTS_Announces_Their_MISS_SAIGON_Cast_Show_Opens_29_20100115 Broadway Musical Home. (n. d. ). Miss Saigon. Recovered 21 July 2010 from http://www. broadwaymusicalhome. com/appears/misssaigon. htm Hernandez, E. (2009). Long Runs on Broadway. Playbill. com. Recovered 21 July 2010 from http://www. playbill. com/celebritybuzz/article/75222-Long-Runs-on-Broadway Music Theater International. (n. d. ). Miss Saigon. Recovered 21 July 2010 from http://www. mtishows. com/show_detail. asp? showid=000156

Baseball and American Popular Culture Essay Example For Students

Baseball and American Popular Culture Essay Baseball is a basic piece of American mainstream society. Numerous Americans grow up with baseball, playing it before they can even check all the bases. It is celebrated, educated, and took care of to us. At the point when we play baseball, we discover a regard for the game. The regard we gain from playing it has transformed the game into a custom of American culture. It has shaped itself into the matter of expert baseball, in particular significant association baseball. Proficient players have gotten perceived everywhere throughout the world. They are searched out and appreciated by fans. In view of their notoriety, these players have composed books, embraced business items, and discovered effective and compensating vocations by playing a game. As indicated by Wallup, creator of Baseball: An Informal History, baseball has been separated of our way of life since the mid to late nineteenth century(Wallup, p16). Our distant grandparents, grandparents, and guardians have been raised with it and our folks show the game to us. At the point when the thought of baseball rings a bell, a sentiment of sentimentality and custom come to me. A large number of my emotions and recollections begin from my youth. I recall a wonderful summer day. My father and I showed up at the baseball arena to watch the game. We strolled up the solid walkway inside the arena. The solid dividers and floors made my environmental factors dreary and dark. At long last, we made it to entrance into the arena. I came out of the dim passages into the brilliant daylight. The primary thing to grab my attention was the striking surge of shading. Underneath the fleecy white mists and their dark blue canvas, I could look down and see players in energetic red and blue garbs getting ready for the game. The very much watered grass on the field was a more splendid green than some other grass I had seen. The outfield appeared to be so great. It gave the idea that every cutting edge had been cut by hand. The edge of the infield, where the dull, watered-down soil met the strongly green grass was an exact and very much characterized differentiate. We plunked down and I took in my environmental factors. There were men strolling all over the steps selling different concessions. They had peanuts, lager, pop, frozen yogurt, popcorn, and numerous other enticing treats. The players before long completed their warm-ups and the group got furious with fervor. The game was going to begin. Baseball has its own conventions in America and playing the national song of devotion is one of them. This very much rehearsed demonstration of gathering harmony fills two needs. To start with, it pays tribute to our nation, carrying our American qualities to the game. Furthermore, it appears to publicity up the game, making the cheering group a functioning piece of the challenge. This eagerness prompts cheers when their group turns an incredible play or to boos and heckles because of an umpires awful judgment. It difficult to depict why Americans likes to watch baseball. For me, it has to do with the fervor and energy about the game. Since I was large enough to hold a baseball, I have been playing the game. I welcome it since I have played it and I have encountered the battle among pitcher and player. Neither one of the ones despises the other, however when the pitcher takes the hill, the individual in question needs to shoot it past his rival. On the other hand, when players step up, their own will probably get a gap through the pitcher when they send the ball blasting back. Its this comprehension of the feelings included that makes watching the game agreeable to me.It has become a custom to go watch a game with the family. .u14403d6d77a4ce3cf4e5a29e133e3bb6 , .u14403d6d77a4ce3cf4e5a29e133e3bb6 .postImageUrl , .u14403d6d77a4ce3cf4e5a29e133e3bb6 .focused content region { min-tallness: 80px; position: relative; } .u14403d6d77a4ce3cf4e5a29e133e3bb6 , .u14403d6d77a4ce3cf4e5a29e133e3bb6:hover , .u14403d6d77a4ce3cf4e5a29e133e3bb6:visited , .u14403d6d77a4ce3cf4e5a29e133e3bb6:active { border:0!important; } .u14403d6d77a4ce3cf4e5a29e133e3bb6 .clearfix:after { content: ; show: table; clear: both; } .u14403d6d77a4ce3cf4e5a29e133e3bb6 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; obscurity: 1; progress: murkiness 250ms; webkit-progress: mistiness 250ms; foundation shading: #95A5A6; } .u14403d6d77a4ce3cf4e5a29e133e3bb6:active , .u14403d6d77a4ce3cf4e5a29e133e3bb6:hover { darkness: 1; progress: haziness 250ms; webkit-change: haziness 250ms; foundation shading: #2C3E50; } .u14403d6d77a4ce3cf4e5a29e133e3bb6 .focused content zone { width: 100%; position: relativ e; } .u14403d6d77a4ce3cf4e5a29e133e3bb6 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enrichment: underline; } .u14403d6d77a4ce3cf4e5a29e133e3bb6 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u14403d6d77a4ce3cf4e5a29e133e3bb6 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-fringe span: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: total; right: 0; top: 0; } .u14403d6d77a4ce3cf4e5a29e133e3bb6:hover .ctaButton { foundation shading: #34495E!important; } .u14403d6d77a4ce3 cf4e5a29e133e3bb6 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u14403d6d77a4ce3cf4e5a29e133e3bb6-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u14403d6d77a4ce3cf4e5a29e133e3bb6:after { content: ; show: square; clear: both; } READ: of Eukaryotic Organelles 10/1/96 Essay Rooted in this custom are our societies estimations of family and passing the encounters from parent to youngster. As per A.G. Spalding, creator of Americas National Game, baseball is the example of American Courage, Confidence, Combativeness . ..Run, .. .Assurance, Vitality, Enthusiasm . ..Soul, .. .Vim, Vigor, and Virility(Spalding, p.4). We consider the to be of baseball as a movement for family to go to the neighborhood ball park to see a child, little girl, nephew, or niece play. It satisfies us to see our companions or family playing the game and appreciating it. Baseball gives us motivation to get our

Banking an Ethical Dilemma Essay

Presentation In this report, I intend to examine the inquiry Banking: An Ethical Dilemma? Inside this is I will talk about moral predicaments in relationship with banking. I will right off the bat start by giving meanings of what is implied by the terms: Banking, Ethics, and Dilemma. From here, I will proceed to distinguish what banks are and what the jobs and significance are for the economy. Next, I will proceed to clarify banking tasks and with this recognizable proof, I plan to then talk about the moral situations and show my sentiment on the inquiry ËœBanking: An Ethical Dilemma? I will at that point examine some other issues disconnected to moral problems inside the financial division and with this; I intend to utilize references and realities to help my contention regarding the matter. At long last, I will recognize my finding with respect to the situation and attempt to finish up on in the case of banking is moral. Principle Body Right off the bat, ËœBanking can be characterized as one of the key drivers of the economy. Banking gives a protected spot to spare abundance money, known as stores. It likewise supplies liquidity to the economy by crediting this cash out to assist organizations with developing and to permit customers to buy homes, vehicles and shopper items. Banks principally bring in cash by charging higher financing costs on their credits than they pay for stores. (http://useconomy.about.com/od/glossary/g/Banking.htm) ËœEthics comes in numerous structures however can principally be characterized as the code or decides of good rules that are set measures of fortunate or unfortunate, or right or wrong choices, in close to home lead and in this manner is a manual for the conduct that is ethically worthy from an individual or inside a gathering or an association. Morals impact moral choice made by individuals, and its primary concern is what is acceptable and however to be best for society. Siddiqui ( 2010) With this meaning of morals, moral conduct is particularly as it appears. The conduct is utilized encompassing morals. It is conduct, which apparently is acknowledged as positive or negative, or right or wrong, inside association rules and commitments and government laws. It is tied in with being mindfully and acting in a legit and reasonable manner mulling over whether the activities taken are influencing individuals in a manner that would not be viewed as moral. ËœBusiness Ethics is similar viewpoints and contains similar issues of morals and moral conduct however is placed into a business setting. This is manage on a day by day bases all through each association on the planet. Inside this subject, business morals isn't simply founded on the association or representatives yet additionally to any client that they may have. Numerous associations have had their notoriety discolored with terrible exposure because of the business morals. This can be down to business or how the association is ran, this can incorporate poor working conditions, misusing individuals or even down to low wages. Associations that don't follow in business morals can bring about violating the law that can prompt them being sued; the issue with this is multi-million organizations can regularly stand to endure a shot yet never the less that is no reason to dismiss their moral conduct. At long last, the term ËœDilemma can be characterized as: a circumstance that requires a decision between choices that are or appear to be similarly ominous or totally unrelated. (http://www.thefreedictionary.com/problem) Banks are seen in numerous structures, they fundamentally come in the accompanying structures, which are Retail, Central, Investment, and Building Societies. The fundamental motivation behind a bank is to give a sheltered spot where individuals have certainty to store cash. It is seen that banks are delivered and ran by genuine individuals. Just as capacity of cash, there are numerous different purposes to bank, yet they are isolated into singular banks and depends are on what type of bank they speak to. Retail banks are in any case known has business/high road banks, which clients utilize each day for products and administration joins with their regular errands. They primary jobs are to offer a support to corporate, individual, and private banking to clients. This can incorporate financial balances for cash stockpiling, advances, Visas, home loans, and sparing just as some more. Instances of these banks would be; HSBC, Lloyds TSB and NatWest. National banks are the principle bank inside a national, and have numerous jobs, which are fundamental in the economy. National banks, for example, The Bank of England not at all like retails banks are have to keep the economy money related stable. The Bank of Englands jobs are to; set financing costs, make cash flexibly, loan specialist after all other options have run out, they are the investors bank and the spot of repayment and they need to direct these to offer fundamental support for the economy. Venture banks are also called shipper banks. The principle motivations behind these banks are raising capital for clients, organizations or for the legislature. This can be accomplished by offering types of assistance for mergers and acquisitions just as respectability exchanging, remote trade. Not at all like retail banks, venture banks don't take stores, these banks run from taking value. Building Societies are monetary organizations, which primarily give sparing records and home loans. In contrast to different banks, building social orders are common which implies that their client are individuals and can along these lines get data and going to meeting with respect to the advancement or adjustments in tasks and reserve an option to decide on the activities taken. Building social orders are controlled by investors and have executives whose choice it is on the techniques taken. Banks include incredible significance inside the economy, and without them, we would see an alternate world from the one we see today. Å"Although banks make no new riches however their getting, loaning and related exercises encourage the procedure of creation, appropriation, trade, and utilization of riches. Along these lines they become extremely viable accomplices during the time spent monetary development.  (http://www.blurtit.com/q197532.html) What do banks do? This is an inquiry, which numerous individuals might be befuddled by. Individuals store their cash into a bank for feeling that it will be remained careful for them to gather whenever, when in actuality when someones stores cash is to their record, the banks expeditiously loan the cash out to another client and in result makes a cycle. Truth be told, when a client makes a store at a bank just an underlying 8% is kept in banking reserves, 90% of the store and loaned out to another client making more benefit for the bank. Just as tolerating stores banks additionally reimburse against composed request, make account, loan cash, render account, sensible notification closer, look after mystery (Tourniers special case), premium and expenses, set off, return checks and pay against monies held. Despite the fact that these are the principle jobs this isn't a sign of the items and administration which are given by singular banks and may vary between them. In this way, when investigating banking, where would we be able to adhere to a meaningful boundary to state whether a bank is being moral or not? I think the primary factor, which should be called attention to, is that banks are organizations and consequently are out to make a benefit, however how far will they go in succeeding this fundamental goal and with this imperil their moral qualities? So as recently expressed the primary reason for the bank is to make a benefit and to do this they need to offer support and sell items in that capacity. The bank is required to make a benefit to give to the investors, and with this will expand the business and permit the business to develop and advance. Banks as organizations are not noble cause and in this way need to make a benefit without making a benefit banks would come up short without contribution to back and would subsequently need to relate on government subsidizing, which thusly would change banks from private organizations into natio nal banks. With doing this then the administration would need to get the financing from some place to give to the bank so this would no doubt required an expansion in charges which would then cost individuals more cash in do this. The issue with this is without the private financing from customers then banks would be able to bomb which would make destruction with the economy. This would put a greater amount of the publics cash in danger, and could influence the course of cash and without dissemination the cash, as we probably am aware it will lose esteem and will fundamentally vanish. In the event that it were established that banks were made national this, this would imply that they would need to be increasingly careful and would face no challenges in the administrations, which they give. This would imply that individuals would not get the high intrigue returns for them and sparing which they accept that they ought to be qualified for however don't need any of the hazard which is related with this. For a bank to make a benefit, they are required to utilize clients stores and loan the cash out to different speculations. The level of the store, which is advanced out, can be believed to be dangerous and if clien ts somehow happened to discover this then they might be less disposed to store their monies. Is it dishonest that a) Customers are not educated regarding this? Then again b) the rate that is advanced out? This could be adjusted by giving the client more data. Is 8% of a store a sensible add up to keep or should it be higher. I imagine that if banks begin lessening the rate, which thus would permit them to make more benefit this would be deceptive and it is making more hazard to clients cash and without ensure that there will be 100% bring rate back. I imagine that if banks lowered the rate, and increased the cash that could loan then this would impact investors choice on the moral qualities in the event that it were permitting them to make more benefit for the bank and thus increment any rewards, which they would get as a result of the additional benefit. With this additional cash, returning into dissemination then this would make an expansion in premium development. In spite of the fact that this might be believed to be untrustworthy, I think the primary issue is the training of the publ

Unemployment in Canada

Question: Talk about theUnemployment in Canada. Answer: Key Points in the Article The joblessness rate in Canada has been on fluctuating mode, with a pattern going between 6%-8.7%. The work advertise is frail and can't support the flexibly in the Canadian work power gracefully. The economy is losing more positions however gains low maintenance occupations. Therefore, there is net joblessness. Less young people utilized in the work showcase consequently more makes due with independent work. Open area encounters a higher drop-out of laborers instead of private divisions. The development and assembling businesses contribute fundamentally to joblessness in the nation contrasted with convenience and food administrations enterprises. The over-extended joblessness conditions nullify the monetary development that is excess on the government assistance of the residents. The GDP of the nation has contracted frail despite the monetary interest of the residents Synopsis of Financial Post News Money related Post News plots Canadas joblessness rate as a fluctuating one however there is no reasonable connection between's the reports by Canada Statistics and genuine figures on the economy. In the long stretch of June, there is a separation on the business circulation among the populace with more young people influenced in contrast with grown-ups. Notwithstanding low maintenance opening for work addition of 40,200, the nation couldn't in any case support the increasing joblessness rate. The developing pattern is supported by a dropped out of all day laborers. Work in open segment performed inadequately contrasted with private division. Among the populace who dropped out from work, a gauge of 28,000 individuals was from the open part. The GDP of the nation diminished a conduct that exhibited the decrease of the Canadian dollar conversion scale. Contrasted with joblessness report in June, the joblessness rate rose by 0.1%, the impact of joblessness pattern influenced states in a n unexpected way. Ontario State achieved lost assessed 36,100 positions. Canada will undoubtedly experience high joblessness rate as work open doors constantly stop. The ascent in joblessness pattern shows diminished monetary development. The joblessness pattern outlines lopsided circulation, with Ontario and Alberta influenced most. Openings for work are just clear in British Columbia. The article shows that the quantity of individuals losing all day positions is higher contrasted with the individuals utilized. Nonetheless, the representatives take a shot at low maintenance premise however risks unrecovered were on the full-time premise. The net calculation is a decrease in business openings in the nation. The nation encountered the expansion of 14,000 occupations in the long stretch of May, however this had no importance available pattern. The patterns out in the open and private segments vary with open part losing more open doors with the low pace of enrollment. Most of the populace who lost their positions sort for independent working gigs (Gross 2014 ). In June, joblessness in Alberto scaled down by around 1,900 contributed by monetary factors on oil costs. Ontario followed Alberto with lost 4,200. The British Columbia kept up its solidness of employment creation by including an expected of 16,000 positions. The changes show the joblessness pace of 6.8%. Basic changes have added to the joblessness in Canada. Mechanical changes add to development and assembling businesses loss of employments (Hoffmann 2014). In any case, convenience and food administrations industry stay consistent to make more occupations (Financial Post News July 8, 2016). Survey of the Financial Post News Summary The joblessness rate in Canada has influenced the populace inconsistent with adolescents influenced more contrasted with grown-ups. Likewise, the countrys auxiliary changes added to the joblessness. In this way, it is an approach issue in illuminating joblessness circumstance in a nation (Tansel 2016). The Canadian economy has a static way creation that doesn't suit dynamism for young people. Organizations depend on gifted and experienced work power as opposed to tapping new alumni in the economy. The patterned joblessness has likewise contributed tremendously. The legislature decreases its consumption on the open merchandise and enterprises in this way disheartening firms (Benard 2013). Auxiliary joblessness is likewise a significant giver. Changes in buyers buy design demoralize organizations from the creation, they get rid of certain laborers or lessen work time. The article is suitable. It assesses the sideshows of the administration in the case of diminishing joblessness. As an adolescent am absolutely influenced by expanding pattern of joblessness in the nation, all the more so the young joblessness (Boubtane 2013). The Tension Between Self-Interest and Social Interest It exhibits a case by Canada Statistic of the formation of new openings despite the fact that it is at a repetitive rate. This is an impression of improving social government assistance. Be that as it may, as an individual, the prosperity is genuine just if an occupation is made sure about. References Bernard, A. furthermore, Branch, A.S. (2013). Joblessness Dynamics Among Canada's Youth. Insights Canada, Analytical Studies Branch. Boubtane, E., Coulibaly, D. furthermore, Rault, C., 2013. Movement, development, and joblessness: board VAR proof from OECD nations. Work, 27(4), pp.399-420. CBC News (2016). Canada sheds 31,200 occupations in July, joblessness rate ascends to 6.9%. Recovered: October 7, 2016. https://www.cbc.ca/news/business/occupations canada-july-1.3708611 Budgetary Post News. (2016). Canada work advertise set for moderate development as joblessness rate falls to6.8%. Recovered: October 7, 2016. https://business.financialpost.com/news/economy/canada-out of the blue sheds-700-employments in-june-yet joblessness rate-plunges to-6-8 Net, D.M. (2014). Impermanent Foreign Workers in Canada: Are They Really Filling Labor Shortages? Album Howe Institute Commentary, 407. Hoffmann, F. furthermore, Lemieux, T. (2014). Joblessness in the Great Recession: a correlation of Germany, Canada and the United States (No. w20694). National Bureau of Economic Research. Tansel, An., Ozdemir, Z.A. furthermore, Aksoy, E. (2016). Does Unemployment Invariance Hypothesis Hold for Canada? Accessible at SSRN 2818432.

Using Medium for Business Purposes

Using Medium for Business Purposes HISTORY OF MEDIUM.COM  Twitter’s co-founders Evan Williams and Biz Stone founded Medium in August of 2012 and launched it as an invite-only beta. It began as Williams’ personal project; having stepped aside as chief executive officer of Twitter in 2012, he decided he wanted to blog again. However, the available tools did not impress him. Williams, as the founder of Google’s Blogger, one of the most popular blogging platforms available, decided to get back into blogging and developed Medium.Medium was opened to everyone with a Twitter account, and using either Chrome, Safari or Firefox browsers, as of October 2013. Some pundits posited that some of Medium’s bloggers are paid professional writers, whose news-quality posts have increased Medium’s cachet. Some have been, the firm acknowledges, but most professionals are not paid, and most contributors are individuals. Medium has not yet introduced an open advertising model but plan to in the future.Ev Williams: How Medium is ch anging the publishing world PURPOSE OF MEDIUM.COMMedium is designed to be an elegant blogging tool and is meant for individuals who are more interested in producing and sharing high-quality content, rather than promoting content of varying quality for self-promotion or branding purposes. As blogger Joshua Benton describes it on Nieman Lab:“Topic triumphs over author. Medium doesn’t want you to read something because of who wrote it; Medium wants you to read something because of what it’s about. And because of the implicit promise that Medium = quality.”  However, somewhat paradoxically, given that you, and multiple authors are fighting to be discovered, promoting your content on your other social networks, particularly Twitter, can help users assess your piece’s quality.Medium is also a direct competitor to a new crop of elegantly designed blogging platforms that emphasize quality content, such as App.net, Branch, and Svbtle. These blogging platforms, some claim, are pushi ng back against a blogging ecosystem that emphasizes SEO, quantity of content, and self-promotion over deeply engaging and compelling content.BENEFITS OF MEDIUM.COM  Medium alleviates much of the pressure content marketers deal with building audiences. The most popular content, as determined by Medium users Recommendations and Medium’s paid content curators, enjoy increased visibility. Because Medium puts a premium on quality content, as long as you produce quality content you don’t need to amass a large following on Medium. Important for you is to ensure that your content roadmap must focus on high quality content, with an eye towards current trends, rather than a conventional roadmap based on posting frequency, grey and black hat SEO tricks, and follower engagement. In fact, contrary to blogging conventions, your default Medium view is not-reverse chronological order (the newest stuff at the top). It’s the content that’s been curated by paid Medium editors and/or up voted by Medium users the most.Moreover, because Medium curates content, you benefit from third-party validation that your content is valuable. While votes and Moderator opinions may not quite measure up to the third-party validation of a favorable newspaper article about your brand, it is extremely helpful to assist potential readers to navigate an Internet landscape dominated by content of all levels of quality. Medium also promotes your content. When you have assigned your topic to a Category, it will add it to the Category Page and links to it on the pages of other Posts in that Category. Moderators may also add your content to additional categories, increasing their visibility.Medium has received much critical praise for its elegant magazine-like design and robust and easy-to-use text editing features. One Slate contributor writes of Medium’s text editor:“But as someone who writes a lot of stuff and has used a lot of different writing software, Im telling you that I was blown awa y by the quality of the product as a writing tool. There is a lot of talk about What You See Is What You Get writing and editing tools, but Medium delivers on a level that makes previous WYSIWYG tools look like a lie.”Medium’s WYSIWYG tool emphasizes writing. There are no sharing tools and minimal customization options. There also are no commenting options, allowing readers to concentrate on the story you are presenting in text or photos, or both.Further, Medium and Twitter are linked, allowing brands who have significant followings in the latter an easy way to engage Twitter followers with longer-form content. SETTING UP A MEDIUM.COM ACCOUNT   One of the most buzzed about new social media tools, Medium is a two-year-old blogging tool that has gained acclaim from such publications as Slate, The New York Times, and  The Atlantic that you should consider integrating into your marketing toolbox.Ok, but youve already got WordPress installed on your server, integrated a variety of social media plugins, read through Entrepreneurial Insights article on using WordPress, developed a content roadmap, and are ready to start using. Maybe you already are using it, or another blogging tool, like Tumblr, Blogger or Weebly, to great success. So why exactly would you even consider using Medium?Well, Medium is blogging with a twist: a blog that emphasizes quality of content over authorship. On first read, that may sound terrible for branding â€" a concept in which attribution is everything. But depending on your brand, and on your strategic marketing and branding goals, this may, in fact, make Medium a perfect fit for your social marketing m ix. © MediumIn this article, we will explore, 1) the history of Medium, 2) the purpose of Medium, 3) the benefits of Medium, 4) setting up a Medium account, 5) using Medium for Business, 6) Mediums key terminology, 7) best practices for using Medium, and 8) a case study of successful Medium usage.HISTORY OF MEDIUM.COM  Twitter’s co-founders Evan Williams and Biz Stone founded Medium in August of 2012 and launched it as an invite-only beta. It began as Williams’ personal project; having stepped aside as chief executive officer of Twitter in 2012, he decided he wanted to blog again. However, the available tools did not impress him. Williams, as the founder of Google’s Blogger, one of the most popular blogging platforms available, decided to get back into blogging and developed Medium.Medium was opened to everyone with a Twitter account, and using either Chrome, Safari or Firefox browsers, as of October 2013. Some pundits posited that some of Medium’s bloggers are paid professional writers, whose news-quality posts have increased Medium’s cachet. Some have been, the firm acknowledges, but most professionals are not paid, and most contributors are individuals. Medium has not yet introduced an open advertising model but plan to in the future.Ev Williams: How Medium is changing the publishing world PURPOSE OF MEDIUM.COMMedium is designed to be an elegant blogging tool and is meant for individuals who are more interested in producing and sharing high-quality content, rather than promoting content of varying quality for self-promotion or branding purposes. As blogger Joshua Benton describes it on Nieman Lab:“Topic triumphs over author. Medium doesn’t want you to read something because of who wrote it; Medium wants you to read something because of what it’s about. And because of the implicit promise that Medium = quality.”  However, somewhat paradoxically, given that you, and multiple authors are fighting to be discovered, promoting your content on your o ther social networks, particularly Twitter, can help users assess your piece’s quality.Medium is also a direct competitor to a new crop of elegantly designed blogging platforms that emphasize quality content, such as App.net, Branch, and Svbtle. These blogging platforms, some claim, are pushing back against a blogging ecosystem that emphasizes SEO, quantity of content, and self-promotion over deeply engaging and compelling content.BENEFITS OF MEDIUM.COM  Medium alleviates much of the pressure content marketers deal with building audiences. The most popular content, as determined by Medium users Recommendations and Medium’s paid content curators, enjoy increased visibility. Because Medium puts a premium on quality content, as long as you produce quality content you don’t need to amass a large following on Medium. Important for you is to ensure that your content roadmap must focus on high quality content, with an eye towards current trends, rather than a conventional roadmap bas ed on posting frequency, grey and black hat SEO tricks, and follower engagement. In fact, contrary to blogging conventions, your default Medium view is not-reverse chronological order (the newest stuff at the top). It’s the content that’s been curated by paid Medium editors and/or up voted by Medium users the most.Moreover, because Medium curates content, you benefit from third-party validation that your content is valuable. While votes and Moderator opinions may not quite measure up to the third-party validation of a favorable newspaper article about your brand, it is extremely helpful to assist potential readers to navigate an Internet landscape dominated by content of all levels of quality. Medium also promotes your content. When you have assigned your topic to a Category, it will add it to the Category Page and links to it on the pages of other Posts in that Category. Moderators may also add your content to additional categories, increasing their visibility.Medium has receiv ed much critical praise for its elegant magazine-like design and robust and easy-to-use text editing features. One Slate contributor writes of Medium’s text editor:“But as someone who writes a lot of stuff and has used a lot of different writing software, Im telling you that I was blown away by the quality of the product as a writing tool. There is a lot of talk about What You See Is What You Get writing and editing tools, but Medium delivers on a level that makes previous WYSIWYG tools look like a lie.”Medium’s WYSIWYG tool emphasizes writing. There are no sharing tools and minimal customization options. There also are no commenting options, allowing readers to concentrate on the story you are presenting in text or photos, or both.Further, Medium and Twitter are linked, allowing brands who have significant followings in the latter an easy way to engage Twitter followers with longer-form content. SETTING UP A MEDIUM.COM ACCOUNT   © MediumMedium account creation for businesses is a quick and painless process. Visit the Medium homepage and click New Story. This will prompt you to login to either your Twitter or Facebook account. (Note: you won’t be able to sign into Facebook as a page, but you will be able to sign in as an individual account holder). This will enable you to create an organization profile page. Once you have logged in, you can begin creating content immediately.USING MEDIUM.COM FOR BUSINESS  As with using any blogging tool, Medium can increase your reach and visibility. Well-written posts can drive traffic to your other digital assets, especially your website and/or its sales landing pages. Your Medium blog can serve as a forum to engage customers and/or target consumers, and gain product and brand insights. And it can help you generate leads. But because of its unique nature, the tried and true methods for accomplishing these objectives don’t hold. The best and efficient way to accomplish these objectives is through the creation of high-quality content.Blogging  In most cases, Medium should not replace your existing corporate blog because you cannot host your Medium-published content on your domain. Instead, Medium should be used for strategic, high-quality posts, for branding or traffic-generating purposes. You should not include backlinks, and a dozen mentions of your name in a 400-word piece. In fact, quite the contrary. Your Medium posts should be unique, useful, and compelling. You might write a piece in support of a particular cause in which your firm’s corporate social responsibility department is investing. Or you might write an instructional post about a supplemental good (i.e. if you sell skis, write a post about how to find good ski apparel). Your emphasis should be on organic and authentic content that is compelling and useful.You can also use some traditional blogging marketing methods when using Medium. These methods may include such as cross-posting content from your existing blog, which will allow you to take advantage of Medium’s user base in addition to your following.  Extending your online reach and visibility  Medium is not great for SEO because of its inability to be hosted on your domain name. Also, author tags refer to your Medium name rather than your Google+ profile, which diminishes Google authorship’s role in your search visibility. However, Medium is good at promoting its content within its ecosystem of writers on site, and frequently, popular Medium articles are shared with and proliferate throughout other social networks. Producing high-quality content increases your chances to increase your visibility on and off Medium.Medium is also a new social media site, which, while still getting its sea legs, has a high profile and successful entrepreneur as a founder, plenty of capital, and many enthusiastic users. You can take advantage of some of Medium’s buzz now before it becomes mainstream.Expanding your netwo rk  Read through the blogs in your category, and related categories, to gain product and brand insights, and network with those authors. Further, engage the active and popular writers in those categories to get them to promote your content and/or write about your brand. And look at posts by those in categories that might indicate they belong in your target market to generate sales leads.MEDIUM.COM TERMINOLOGY  Medium does not have a surfeit of unique blogging terminology beyond that common to all blogging platforms. Nevertheless, here are a few key terms necessary to use and understand Medium properly:  Collection: as per Medium: “A collection serves as a publication.Upvote: giving a Medium post a positive ratingDownvote: giving a Medium post a negative ratingCategory: A topic on which one or more blog posts are created and by which these posts are organizedPost: an entry in a blog, which may be composed of links, text, audio, video, or photo filesViews: the # of people who clicke d on the storyReads: whether the story was read, according to a proprietary algorithm developed by MediumRead Ratio: if a piece was read, how much of it was read, again, according to a proprietary algorithm of Medium’s creationRecommendations (Recs): the number of times Medium users recommended the piece to others. Recs increase visibility on Medium.BEST PRACTICES  Unlike traditional blogging platforms, the normal rules of thumb: posting a steady stream of visual and video content can greatly increase your followers and overall marketing efforts and consistent follower engagement can help you expand your reach and visibility do not rule the day here. It’s critical to read through Medium’s About page, which features, instructions, writing guidelines and best practices for a thorough understanding of what separates this tool from others. Then:Focus on high-quality content. This can include well- (professionally) written content, and professionally shot photos and/or video of gen eral interest or interest to a great number of Medium users. Creativity is also highly encouraged.You should organize your content into collections, and embed your collections on your corporate website. You should also submit your content to the collections of other medium users to increase your work’s visibility.You should promote your corporate profile â€" followers will receive copies of all of your new content. You should put just as much effort into promoting your collections as users have the ability, and may choose, to follow your collection and not your corporate profile.Avoid the hard sell. Philosophically, Medium is a channel designed to subvert conventional online sales and marketing methods. Find ways to become a part of the conversation, rather than to dominate the conversation.Genuine, useful, and compelling brand content will win the day on Medium, not dry product launch announcements or company press releases. Brand storytelling is key here, and increasingly key on all social media platforms.Follow Medium’s best practices for posting. These include keeping posts to an average of 400 words; choosing a high quality, horizontal photo, use Medium’s formatting features, proofread, and submit your post to Medium collections.Think about what strategies will help you stand out on Medium as the site grows in individual and corporate users.Engage other users by reading through, commenting, and recommending their content. Other users may reciprocate with recommendations of their own.CASE STUDYOf the relatively few brands already on Medium, one notable brand is ESPN. Late last year, Medium partnered with ESPN to provide a forum for World Cup fans to write about the tournament and selected the best submissions to feature prominently on the websites of both firms. While Medium undoubtedly benefitted from World Cup fan traffic to its pages, ESPN was able to gather user-generated content from fans about the World Cup and mine posts for potential consumer s. Medium’s ESPNFC page notes that the submitted stories netted “tens of thousands of readers” (impressions), and while it is unclear what the specific metrics for a successful partnership were, it appears from a cursory view of the Medium page on the World Cup, that a wide variety of high-quality content was submitted. © MediumPerhaps this partnership is to test the waters â€" for Medium to develop a firm revenue model while it operates off its initial $25 million in venture capital, and for ESPN to test the property as an advertising vehicle. In any case, given Medium’s Twitter connection, Medium seems ideally suited to sports marketing, given the high usage of Twitter by athletes. Athletes and/or their PR folks could use Medium to broadcast athlete statements and thoughts and draw traffic to them through Twitter. Other sports media properties, and/or firms with highly engaged Twitter bases, could adopt Medium as the site of some or all of their long-form content.